Granting agency access to Google Analytics 4 allows your marketing partners to analyse traffic, track conversions, and optimise your marketing strategy — all without requiring access to your Google account itself.
Understanding Access Levels
- Administrator — Full control including user management. Grant sparingly.
- Editor — Configure events, dimensions, integrations. No user management.
- Marketer — Manage audiences and conversions. Ideal for campaign-focused agencies.
- Analyst — Build and share reports. Read-only configuration. Most common for agencies.
- Viewer — Read-only access to all reports.
Step-by-Step Instructions
- Go to analytics.google.com and sign in with your Administrator account
- Click the Admin gear icon (bottom left)
- Under the Property column, click Property Access Management
- Click the blue + Add users button
- Enter the agency's Google account email address
- Select the appropriate role — Analyst for most agencies
- Check Notify new users by email
- Click Add
Frequently Asked Questions
Can the agency access my Gmail or Drive? No. Analytics access is completely separate from your Google account.
Can the agency delete my data? Only Administrators can delete properties. Editors and below cannot delete data.
How do I remove access? Return to Property Access Management, find the user, click the three-dot menu, and select Remove.
Last updated: February 2026
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