Linking your Google Ads account to a marketing agency allows them to build, manage, and optimise your campaigns — without needing your login credentials or access to your payment methods.
Recommended: Link via Manager Account
- Sign in to ads.google.com
- Click the tools icon → Setup → Access and security
- Click the Managers tab
- Click Link existing manager
- Enter the agency's Manager Account ID (format: XXX-XXX-XXXX)
- Click Send Request
- Notify your agency to accept in their Manager Account
Google Ads Access Levels
- Admin — Full control including billing and user management. Grant sparingly.
- Standard — Create, edit, manage campaigns. Best for most agencies.
- Read Only — View campaigns and reports only.
Frequently Asked Questions
Can the agency access my billing? Standard access does not include billing. Only Admin-level access exposes payment methods.
Can I unlink the agency later? Yes — from the Managers tab in Access and security. The change is immediate.
Can the agency see my other Google accounts? No. They can only access the specific account you linked.
Last updated: February 2026
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