Adding a marketing agency as a manager to your Google Business Profile lets them update your listing, respond to reviews, and post content — all without your Google account credentials.
Access Levels
- Owner — Full control including adding/removing users
- Manager — Edit profile, post updates, respond to reviews, view insights. Best for agencies.
- Site Manager — Limited: can edit website only
Step-by-Step Instructions
- Go to business.google.com and sign in with the account that owns your profile
- Select your business profile
- Click the three-dot menu → Business Profile Settings
- Click People and access
- Click Add
- Enter the agency's Google account email
- Select Manager
- Click Invite — the agency must accept the invitation within 30 days
Frequently Asked Questions
Can the agency delete my profile? Managers cannot delete the profile — only the Primary Owner can do that.
Can I remove access later? Yes, immediately from People and access settings.
Why does Google Business Profile matter for SEO? It's the primary driver of local search and Google Maps visibility.
Last updated: February 2026
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