Giving your agency access to your Instagram account lets them create content, respond to comments, and run ads on your behalf — without you sharing your password.
Prerequisites
- Instagram account set to Business or Creator type
- Your Instagram linked to a Facebook Page (required for Business Suite)
- Admin access to that Facebook Page
- The agency's Business Manager ID
Step-by-Step: Grant Access via Meta Business Suite
- Go to business.facebook.com and log in
- Navigate to Settings → Accounts → Instagram Accounts
- Select your Instagram account
- Click Assign Partners
- Enter the agency's Business Manager ID and click Next
- Select permission level — Content is right for most agency work
- Click Save Changes and notify your agency
Instagram Access Levels
- Full Control — All features including settings changes
- Content — Create posts, stories, reels; respond to comments. Best for most agencies.
- Ads — Run advertising only
- Insights — View analytics only
Frequently Asked Questions
Can the agency see my personal activity? No. Business Suite access is limited to your business Instagram account. Your personal messages and activity are separate.
Can they change my password? No. Partner access does not grant the ability to modify account credentials.
How do I remove access? Go to Business Settings → Instagram Accounts, select the account, and remove the partner. Changes are immediate.
Last updated: February 2026
Need Help With Your Digital Setup?
Core Operative AI helps Australian businesses connect their platforms and build AI-powered marketing systems. Book a free strategy call.
Book a Free Strategy Call →Prefer email? Contact us here.