How to Give Agency Access to Your LinkedIn Business Page
Meta Description: Learn how to give your marketing agency access to your LinkedIn Business Page. Step-by-step guide to adding admins, content creators, and analysts to your company page.
Introduction
LinkedIn has become essential for B2B marketing, professional networking, and employer branding. Your LinkedIn Business Page (Company Page) serves as your organisation's professional presence on the platform, enabling you to share updates, publish articles, post job listings, and engage with your professional audience.
Many businesses partner with marketing agencies to manage their LinkedIn presence, ensuring consistent content, professional engagement, and strategic growth. To enable this collaboration, you need to grant your agency appropriate access to your Company Page.
This guide provides detailed instructions for adding agency team members to your LinkedIn Business Page, explains the different roles available, and helps you resolve common issues that may arise during the process.
Prerequisites
Before granting agency access to your LinkedIn Business Page, confirm the following requirements:
1. Page Admin Status
You must be a Super Admin or Content Admin of the LinkedIn Page to add new members. Regular members and analysts cannot add other users.
2. Your Agency Contacts Have LinkedIn Profiles
Unlike some platforms, LinkedIn requires users to have personal LinkedIn profiles. Your agency contacts must have active LinkedIn accounts connected to their professional identity.
3. First-Degree Connection (Sometimes Required)
Depending on your Page settings, you may need to be a first-degree connection with the person you want to add. If not connected, you may need to connect first or adjust your Page settings.
4. Verified LinkedIn Account
Your LinkedIn account and the Page should be in good standing. Restricted accounts may face limitations when managing Page access.
5. Agreement on Required Role
Discuss with your agency what level of access they need. LinkedIn offers several roles with different capabilities.
Understanding LinkedIn Page Roles
LinkedIn Business Pages offer multiple role levels with different permissions:
Super Admin
Full control over the Page. Can edit all Page information, post content, manage all Page features, run ads, view analytics, add and remove all other admins, and deactivate the Page. There must always be at least one Super Admin.
Content Admin
Can create and manage organic posts, respond to comments, and invite connections to follow the Page. Can view analytics. Cannot edit Page details, manage admin roles, or access advertising features.
Curator
Can recommend content for the Page and create curated posts. Limited content capabilities without full posting control.
Analyst
Can view Page analytics and insights only. Cannot post content, respond to comments, or make any changes. Suitable for agencies providing reporting services.
Sponsored Content Poster
Can create organic content that can be sponsored (converted to ads). Useful for agencies handling content that may be promoted.
Lead Gen Forms Manager
Can access and download leads from Lead Gen Forms used in advertising. Specialised role for agencies managing lead generation campaigns.
Landing Pages Admin
Can create and manage LinkedIn Landing Pages for campaigns.
Recruiter Poster
Can post jobs and manage recruitment content. Relevant for agencies handling employer branding and recruitment marketing.
Step-by-Step Instructions: Adding Agency Access via LinkedIn
Step 1: Go to Your LinkedIn Company Page
Log into LinkedIn at linkedin.com with the account that has Super Admin access to your Company Page.
Navigate to your Company Page by clicking on your profile picture, then selecting your Company Page from the dropdown, or by searching for your company name and clicking on the Page.
Step 2: Access Admin Tools
On your Company Page, look for the Admin tools dropdown menu. This is typically located near the top of the Page when viewing in Admin mode. Click on Admin tools.
Step 3: Select Manage Admins
From the Admin tools dropdown, select Manage admins. This opens the Page admin management interface.
Step 4: View Current Admins
You will see a list of all current admins organised by their roles. Review this to understand current access before adding new users.
Step 5: Add a New Admin
Click the Add admin button (often shown with a plus icon or similar).
A dialog will appear allowing you to search for LinkedIn members to add.
Step 6: Search for the Agency Contact
In the search field, type the name of the agency team member you want to add. LinkedIn will show matching profiles from your network and beyond.
Select the correct person from the search results. Ensure you are selecting the right individual by verifying their profile information.
Step 7: Select the Appropriate Role
After selecting the person, you will be prompted to choose their role. The available options include:
- Super Admin
- Content Admin
- Curator
- Analyst
- Sponsored Content Poster
- Lead Gen Forms Manager
- Landing Pages Admin
For most marketing agencies handling content and engagement, Content Admin is appropriate. Grant Super Admin only if they need full Page control.
Step 8: Send the Invitation
Click Add or Save to send the admin invitation.
The person will receive a notification on LinkedIn informing them they have been added as a Page admin.
Step 9: Confirm with Your Agency
Notify your agency that admin access has been granted. They should be able to see the Company Page in their LinkedIn interface and begin working on it immediately.
Adding Admins via LinkedIn Campaign Manager (For Advertising Access)
If your agency needs to run LinkedIn Ads, they may need access to your Campaign Manager account as well:
Step 1: Access Campaign Manager
Navigate to linkedin.com/campaignmanager or click on Advertise from the LinkedIn navigation.
Step 2: Select Your Ad Account
If you have multiple ad accounts, select the one associated with your Company Page.
Step 3: Go to Account Settings
Click on Account Settings or the settings gear icon within Campaign Manager.
Step 4: Manage Account Access
Look for Account access or Manage access options. This shows current users with access to the ad account.
Step 5: Add User
Click Add user and enter the LinkedIn profile URL or email of the agency contact.
Step 6: Select Permission Level
Choose the appropriate permission level:
- Account Manager – Full control over the ad account
- Campaign Manager – Can manage campaigns and view reporting
- Viewer – Read-only access to campaigns and reports
- Billing Admin – Can manage billing and payment methods
Step 7: Send Invitation
Confirm to send the access invitation. The person must accept to gain access.
Managing Access for Multiple Agency Team Members
If multiple people from your agency need access:
Add Each Person Individually
LinkedIn requires adding each admin individually. Repeat the process for each team member who needs access.
Assign Appropriate Roles
Not everyone needs the same access level. Consider:
- Content creators – Content Admin
- Account managers – Content Admin or Super Admin
- Reporting specialists – Analyst
- Advertising managers – Requires Campaign Manager access separately
Document Access Granted
Keep a record of who you have added and their roles for easier management when the relationship changes.
Common Issues and Troubleshooting
Issue: Cannot Find the Person in Search
The person must have a LinkedIn profile. If they do not appear in search, verify their profile exists and is active. You may also try searching by email if that option is available.
Issue: Not Connected Warning
Some Page settings require you to be connected to people before adding them as admins. Either send a connection request first or adjust Page settings to allow adding non-connections.
Issue: Manage Admins Option Not Visible
You may not have Super Admin or Content Admin access. Check your current role by looking at the admin list—your name should appear with your role indicated.
Issue: Admin Limit Reached
LinkedIn may have limits on the number of admins per Page. If you have reached a limit, consider removing inactive admins before adding new ones.
Issue: Invitation Not Received
The notification should appear on LinkedIn directly, not via email. Ask the agency contact to check their LinkedIn notifications. They can also look under their profile's Company Pages section.
Issue: Wrong Person Added
If you added the wrong LinkedIn profile, go back to Manage admins, find the person, and remove them. Then add the correct person.
Frequently Asked Questions
Can my agency access my personal LinkedIn profile?
No. Granting Page admin access does not provide any access to your personal LinkedIn profile, connections, messages, or activity.
Can the agency post as the company?
Yes. Content Admins and Super Admins can create and publish posts that appear as coming from the Company Page, not from their personal profiles.
Can I remove agency access later?
Yes. Return to Manage admins, find the person you want to remove, and click the remove option. Their access ends immediately.
Can the agency access LinkedIn Ads?
Page admin access is separate from Campaign Manager (ads) access. If they need to run ads, you must also grant Campaign Manager access as described above.
What happens to posts if I remove agency access?
Content they created remains on the Page. You do not lose posts, followers, or engagement when you remove an admin.
Can multiple agencies have access?
Yes. You can add admins from multiple agencies. Be mindful of managing who has access, especially Super Admin roles.
Can the agency see Page analytics?
Yes. All admin roles except Curator can view Page analytics. Analyst role provides view-only access specifically for this purpose.
Is there a cost for adding Page admins?
No. Adding admins to your LinkedIn Company Page is free.
Conclusion
Granting agency access to your LinkedIn Business Page enables professional management of your B2B marketing presence while maintaining ownership and control. By assigning appropriate roles—typically Content Admin for most agency work—you empower your agency to create content, engage with followers, and build your professional brand.
Remember that Page access and advertising access are separate on LinkedIn. If your agency will manage LinkedIn Ads, ensure you also grant access through Campaign Manager.
Review your admin list periodically to ensure only current partners have access, and remove former agencies promptly when relationships end.
If you are looking for expert LinkedIn marketing services, Core Operative AI provides comprehensive B2B social media management. From content strategy to thought leadership development and advertising, we help businesses build their professional presence and generate leads.
Ready to strengthen your LinkedIn presence? Contact Core Operative AI today to discuss how we can help you connect with your professional audience and grow your business.
Last updated: February 2026