Adding your marketing agency as an admin to your LinkedIn Company Page lets them publish content, respond to followers, and view analytics — all linked to their own LinkedIn profile, not your account.
LinkedIn Page Roles
- Super Admin — Full control including user management. Grant sparingly.
- Content Admin — Post content, respond to comments, view analytics. Best for most agencies.
- Analyst — View analytics only.
Step-by-Step Instructions
- Log in to LinkedIn and navigate to your Company Page
- Click Admin tools (top right when in admin mode)
- Select Manage admins
- Click Add admin
- Search for the agency team member by name
- Select Content Admin for most agency work
- Click Save — the person receives a LinkedIn notification immediately
Frequently Asked Questions
Can the agency access my personal LinkedIn profile? No. Page admin access is completely separate from your personal profile.
Does this include LinkedIn Ads? No. Advertising access must be granted separately via Campaign Manager at linkedin.com/campaignmanager.
What if I need to connect with the agency contact first? Some Page settings require a first-degree connection. If needed, send a connection request first.
Last updated: February 2026
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