Giving your agency access to Meta Ads Manager lets them create, manage, and optimise your Facebook and Instagram ad campaigns — without touching your personal account or payment details.
Meta Ads Access Levels
- Admin — Full control including billing. Use sparingly.
- Advertiser — Create, edit, and manage campaigns. Best for most agencies.
- Analyst — View reports only.
Step-by-Step: Add Agency as Partner
- Go to business.facebook.com → Settings
- Under Accounts, click Ad Accounts
- Select the Ad Account you want to share
- Click Assign Partners
- Enter the agency's Business Manager ID
- Select Manage Campaigns (Advertiser level) for most agencies
- Click Save Changes
- Notify your agency — they access via their own Business Manager
Frequently Asked Questions
Can the agency access my payment method? Advertiser-level access does not include billing. Only Admin-level access exposes payment methods.
Can I set a spending limit? Yes. In Ad Account Settings, look for Spending Limit to cap total spend.
Can I see what changes the agency makes? Yes. Ad Accounts have activity logs showing all changes and who made them.
Last updated: February 2026
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